Arasan Chip Systems Announces opening of two new Sales offices in Europe

Arasan is responding to its increased demand from Europe by opening up new Sales offices in Berkshire, UK and Stockholm, Sweden.

San Jose, California , January 4, 2012 – Arasan Chip Systems, Inc.(“Arasan”), a leading provider of Total Semiconductor IP Solutions, announced today that the company has increased its International support further by opening up two new Sales offices in Europe. The company will be represented in Stockholm, Sweden and Berkshire, England. The new offices will focus principally on driving the company’s sales penetration, as Arasan continues to deepen its customer base and presence in Europe.

Arasan’s new UK office, located just outside London in Berkshire, England, is headed by Micke Wersall, Sales Executive. Micke brings a distinguished track record of successful Sales and Marketing in the European Union. The UK office will provide sales and support to Arasan’s growing customer base in Europe.

The sales office in Stockholm, Sweden will be staffed by Johan Gardelius, a well-known veteran in the IP and EDA industry in Europe. Johan has worked closely with Californian High-tech companies since 1978 with specialization for Semiconductor Technologies, and ASIC/EDA Development software.

“We are very excited to strengthen the Arasan brand even further in Europe. Arasan has a strong reputation for its Total IP solutions, always delivering standards based IP cores ahead of competition”, said Ron Mabry, Vice President of Worldwide Sales, at Arasan Chip Systems.  “This will further strengthen our ability to provide our customers with top quality silicon-proven IP products.”

About Arasan

Arasan Chip Systems is a leading provider of Total IP Solutions for mobile storage and connectivity applications.  Arasan’s high-quality, silicon-proven, Total IP Solutions include digital IP cores, analog PHY interfaces, verification IP, hardware verification kits, protocol analyzers, software stacks and drivers and optional customization services for MIPI, USB, SD, SDIO, MMC/eMMC, CF, UFS, xD and many other popular standards.
Arasan’s Total IP products serve system architects and chip design teams in mobile, gaming and desktop computing systems that require silicon-proven, validated IP,delivered with the ability to integrate and verify both digital, analog and software components in the shortest possible time with the lowest risk.

Unlike many other IP providers, Arasan’s Total IP Solution encompasses all aspects of IP development and integration, including analog and digital cores, hardware development kits, protocol analyzers, validation IP and software stacks and drivers and optional architecture consulting and customization services.

Based in San Jose, CA, USA, Arasan Chip Systems has a 16 year track record of IP and IP standards development leadership.

For more information on Arasan Chip Systems, please contact:

Sales, United States
Ron Mabry
Vice President Worldwide Sales
Tel. +1 408-282-1600 x108
sales@arasan.com

Sales, United Kingdom
Micke Wersall
Sales Executive
Tel. +44 1344 624970
micke.wersall@arasan.com

Sales, Sweden
Johan Gardelius
Sales Executive
Tel. +46 733 100 900
johan.gardelius@arasan.com

PR
Ursula Hultvist
Marketing Communications Manager
Tel. +1 408-282-1600 x111
pr@arasan.com